The story
A love for healthy foods and an innovative packaging design combine to create a kickass peanut butter product!
Discover
Hanging it on the shelf
We'll tell you where you can pick some up soon enough. Stay tuned.
A brand is born!
Spoonfuls goes public - all product and brand design has been unified, streamlined, and perfected. Healthy peanut butter in a variety of awesome flavors.
April
Presentation Design
The value proposition and story of our product is clarified and storyboarded. Images, text, and branding are carefully compiled and laid out for presentation.
April
Rendering of Branded Product
All packaging and product designs are carefully rendered to help communicate the product effectively.
March
Branding Refinement
Logo and packaging designs are finalized, and prepared for rendering
March
Product Design Refinement
All product designs are refined a final time. CAD drawings are created to manufacturing specification, and prepared for rendering.
March
Data Analysis and Surveying
Analysis of preliminary research suggests a strong consumer interest in the concept, and the project is green lit for further revisions.
March
Market Research
Selected designs are concept tested for viability using online market research tools, alongside more traditional ergonomic testing.
March
Branding
We consider product branding options and ultimately decide on Spoonfuls as the main brand allowing the spoon freedom to be used in a variety of circumstances.
March
Rapid Prototyping and Eval
The best ideas from the initial brainstorm are selected and quickly prototyped using a variety of materials and methods. Prototypes are evaluated for usability, manufacturability, and financial feasibility. The best prototypes are then selected for an additional round of rapid ideation, improvement, and prototyping.
March
Sketching and Ideation
A large volume of sketches and concepts are generated, collected and reviewed.
March
2015
Inspiration for Design
Inspired by a market gap in the current convenience food market, our interdisciplinary team of designers, engineers, and entrepreneurs brainstorms new food packaging concepts.
